{"id":11555,"date":"2021-06-04T17:35:10","date_gmt":"2021-06-04T15:35:10","guid":{"rendered":"https:\/\/www.materawelcome.it\/perche-matera\/"},"modified":"2023-04-28T17:20:10","modified_gmt":"2023-04-28T15:20:10","slug":"perche-matera","status":"publish","type":"page","link":"https:\/\/www.materawelcome.it\/en\/perche-matera\/","title":{"rendered":"Why Matera"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ _module_preset=”default” background_enable_video_mp4=”off” background_video_width=”full” background_video_height=”full” width=”100%” custom_margin=”||||false|false” locked=”off” global_colors_info=”{}”][et_pb_fullwidth_slider _builder_version=”4.19.5″ _module_preset=”default” background_video_mp4=”https:\/\/www.materawelcome.it\/wp-content\/uploads\/2021\/11\/promo01.mp4″ custom_padding=”390px||313px||false|false” custom_padding_tablet=”210px||253px||false|false” custom_padding_phone=”117px||123px||false|false” custom_padding_last_edited=”on|phone” animation_style=”fade” auto=”on” global_colors_info=”{}”][et_pb_slide heading=”Why Matera” _builder_version=”4.16″ _module_preset=”default” header_font=”|800|||||||” header_font_size=”100px” body_font=”|700|||||||” body_font_size=”32px” background_enable_color=”off” background_enable_image=”off” background_video_mp4=”https:\/\/video.materawelcome.it\/promo03.mp4″ background_enable_video_mp4=”on” background_video_width=”1920″ background_video_height=”1080″ header_font_size_tablet=”64px” header_font_size_phone=”56px” header_font_size_last_edited=”on|phone” body_font_size_tablet=”22px” body_font_size_phone=”18px” body_font_size_last_edited=”on|phone” text_shadow_style=”preset3″ text_shadow_blur_strength=”1.4em” global_colors_info=”{}” sticky_transition=”on”][\/et_pb_slide][\/et_pb_fullwidth_slider][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”||2px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_margin=”|auto|20px|auto||” custom_padding=”||1px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font_size=”22px” text_line_height=”1.8em” text_font_size_tablet=”18px” text_font_size_phone=”15px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

A stunning city where the magic of the Murgia plateau melds with the ancient Sassi districts while bursting with the colours of the stately buildings of the Piano which intermingle with the newer part of city. A harmonious blend that has made Matera an icon of history and style as part of a project to re-launch its leading role in the southern Europe. The success of Matera, UNESCO World Heritage Site since 1993 and European Capital of Culture in 2019, is the symbol of pride for its citizens, who safeguard one of the world\u2019s most unique treasures.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

8 good reasons to visit Matera<\/span><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.20.4″ _module_preset=”default” custom_margin=”33px|auto||auto||” custom_padding=”7px|||||” hover_enabled=”0″ global_colors_info=”{}” use_custom_gutter=”on” gutter_width=”1″ sticky_enabled=”0″][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjQyNyJ9fQ==@” button_text=”The Sassi District” module_id=”punto_informativo_button” _builder_version=”4.20.4″ _dynamic_attributes=”button_url” _module_preset=”default” custom_button=”on” button_bg_image=”https:\/\/www.materawelcome.it\/wp-content\/uploads\/2021\/06\/2742-1840-max-scaled.jpeg” button_border_width=”0px” button_border_radius=”0px” button_font=”|700|||||||” background_layout=”dark” custom_padding=”71px|19px|71px|19px|true|true” custom_padding_tablet=”|62px||62px|true|true” custom_padding_phone=”71px|44px|71px|44px|true|true” custom_padding_last_edited=”on|phone” hover_enabled=”0″ button_text_shadow_style=”preset3″ button_text_shadow_blur_strength=”0.73em” button_text_shadow_color=”rgba(0,0,0,0.78)” locked=”off” global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_button][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEyNjMifX0=@” button_text=”Matera and water” module_id=”punto_informativo_button” _builder_version=”4.19.5″ _dynamic_attributes=”button_url” _module_preset=”default” custom_button=”on” button_bg_image=”https:\/\/www.materawelcome.it\/wp-content\/uploads\/2021\/06\/acqua-scaled.jpeg” button_border_width=”0px” button_border_radius=”0px” button_font=”|700|||||||” background_layout=”dark” custom_padding=”71px|58px|71px|58px|true|true” custom_padding_tablet=”71px|60px|71px|60px|true|true” custom_padding_phone=”71px|40px|71px|40px|true|true” custom_padding_last_edited=”on|phone” button_text_shadow_style=”preset3″ button_text_shadow_blur_strength=”0.73em” button_text_shadow_color=”rgba(0,0,0,0.78)” locked=”off” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjQzNyJ9fQ==@” button_text=”A bit of history” module_id=”punto_informativo_button” _builder_version=”4.19.5″ _dynamic_attributes=”button_url” _module_preset=”default” custom_button=”on” button_bg_image=”https:\/\/www.materawelcome.it\/wp-content\/uploads\/2021\/06\/fossile.jpg” button_border_width=”0px” button_border_radius=”0px” button_font=”|700|||||||” background_layout=”dark” custom_padding=”71px|31px|71px|31px|true|true” custom_padding_tablet=”|73px||73px|true|true” custom_padding_phone=”71px|57px|71px|57px|true|true” custom_padding_last_edited=”on|tablet” button_text_shadow_style=”preset3″ button_text_shadow_blur_strength=”0.73em” button_text_shadow_color=”rgba(0,0,0,0.78)” locked=”off” global_colors_info=”{}”][\/et_pb_button][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEyNjcifX0=@” button_text=”Nature and landscape” module_id=”punto_informativo_button” _builder_version=”4.19.5″ _dynamic_attributes=”button_url” _module_preset=”default” custom_button=”on” button_bg_image=”https:\/\/www.materawelcome.it\/wp-content\/uploads\/2021\/06\/3888-2592-max-scaled.jpeg” button_border_width=”0px” button_border_radius=”0px” button_font=”|700|||||||” background_layout=”dark” custom_padding=”71px|54px|71px|54px|true|true” custom_padding_tablet=”71px|41px|71px|41px|true|true” custom_padding_phone=”71px|12px|71px|12px|true|true” custom_padding_last_edited=”on|phone” button_text_shadow_style=”preset3″ button_text_shadow_blur_strength=”0.73em” button_text_shadow_color=”rgba(0,0,0,0.78)” locked=”off” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEyNDYifX0=@” button_text=”The rock churches” module_id=”punto_informativo_button” _builder_version=”4.19.5″ _dynamic_attributes=”button_url” _module_preset=”default” custom_button=”on” button_bg_image=”https:\/\/www.materawelcome.it\/wp-content\/uploads\/2021\/06\/2500-1hj67-max.jpeg” button_border_width=”0px” button_border_radius=”0px” button_font=”|700|||||||” background_layout=”dark” custom_padding=”71px|12px|71px|12px|true|true” custom_padding_tablet=”71px|59px|71px|59px|true|true” custom_padding_phone=”71px|37px|71px|37px|true|true” custom_padding_last_edited=”on|phone” button_text_shadow_style=”preset3″ button_text_shadow_blur_strength=”0.73em” button_text_shadow_color=”rgba(0,0,0,0.78)” locked=”off” global_colors_info=”{}”][\/et_pb_button][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEyNzQifX0=@” button_text=”Faith and tradition” module_id=”punto_informativo_button” _builder_version=”4.19.5″ _dynamic_attributes=”button_url” _module_preset=”default” custom_button=”on” button_bg_image=”https:\/\/www.materawelcome.it\/wp-content\/uploads\/2021\/06\/2254-1509-max.jpeg” button_border_width=”0px” button_border_radius=”0px” button_font=”|700|||||||” background_layout=”dark” custom_padding=”71px|66px|71px|66px|true|true” custom_padding_tablet=”71px|56px|71px|56px|true|true” custom_padding_phone=”71px|29px|71px|29px|true|true” custom_padding_last_edited=”on|phone” button_text_shadow_style=”preset3″ button_text_shadow_blur_strength=”0.73em” button_text_shadow_color=”rgba(0,0,0,0.78)” locked=”off” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEyNjAifX0=@” button_text=”Matera and cinema” module_id=”punto_informativo_button” _builder_version=”4.19.5″ _dynamic_attributes=”button_url” _module_preset=”default” custom_button=”on” button_bg_image=”https:\/\/www.materawelcome.it\/wp-content\/uploads\/2021\/06\/cinema.jpeg” button_border_width=”0px” button_border_radius=”0px” button_font=”|700|||||||” background_layout=”dark” custom_padding=”71px|9px|71px|9px|true|true” custom_padding_tablet=”71px|54px|71px|54px|true|true” custom_padding_phone=”71px|34px|71px|34px|true|true” custom_padding_last_edited=”on|phone” button_text_shadow_style=”preset3″ button_text_shadow_blur_strength=”0.73em” button_text_shadow_color=”rgba(0,0,0,0.78)” locked=”off” global_colors_info=”{}”][\/et_pb_button][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEzMTAifX0=@” button_text=”Handicraft” module_id=”punto_informativo_button” _builder_version=”4.19.5″ _dynamic_attributes=”button_url” _module_preset=”default” custom_button=”on” button_bg_image=”https:\/\/www.materawelcome.it\/wp-content\/uploads\/2021\/06\/3504-2336-max-2-scaled.jpeg” button_border_width=”0px” button_border_radius=”0px” button_font=”|700|||||||” background_layout=”dark” custom_padding=”88px|59px|88px|59px|true|true” custom_padding_tablet=”88px|78px|88px|78px|true|true” custom_padding_phone=”71px|84px|71px|84px|true|true” custom_padding_last_edited=”on|phone” button_text_shadow_style=”preset3″ button_text_shadow_blur_strength=”0.73em” button_text_shadow_color=”rgba(0,0,0,0.78)” locked=”off” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ _module_preset=”default” background_enable_image=”off” parallax=”on” background_video_mp4=”https:\/\/www.materawelcome.it\/wp-content\/uploads\/2021\/11\/promo02.mp4″ background_video_width=”1920″ custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_fullwidth_slider _builder_version=”4.16″ _dynamic_attributes=”link_option_url” _module_preset=”default” header_font=”|800|||||||” background_enable_image=”off” parallax=”on” custom_margin=”||||false|false” custom_padding=”||||false|false” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEzNzEifX0=@” global_colors_info=”{}”][et_pb_slide heading=”Matera European Capital of Culture 2019″ button_text=”Go” button_link=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEzNzEifX0=@” _builder_version=”4.16″ _dynamic_attributes=”button_link” _module_preset=”default” background_enable_color=”off” background_video_mp4=”https:\/\/www.materawelcome.it\/wp-content\/uploads\/2022\/02\/promo02_01.mp4″ background_enable_video_mp4=”on” custom_button=”on” button_border_radius=”0px” button_text_shadow_style=”preset3″ button_text_shadow_blur_strength=”1.13em” text_shadow_style=”preset3″ text_shadow_blur_strength=”1.16em” global_colors_info=”{}” sticky_transition=”on”][\/et_pb_slide][\/et_pb_fullwidth_slider][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_color=”#EEE2A4″ custom_padding=”||50px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjY1NCJ9fQ==@” button_text=”Sleep” module_id=”punto_informativo_button” _builder_version=”4.16″ _dynamic_attributes=”button_url” _module_preset=”default” custom_button=”on” button_bg_image=”https:\/\/www.materawelcome.it\/wp-content\/uploads\/2021\/06\/pexels-tatiana-syrikova-3933278.jpg” button_border_width=”0px” button_border_radius=”0px” button_font=”|700|||||||” background_layout=”dark” custom_padding=”71px|133px|71px|133px|true|true” custom_padding_tablet=”71px|280px|71px|280px|true|true” custom_padding_phone=”71px|133px|71px|133px|true|true” custom_padding_last_edited=”on|phone” button_text_shadow_style=”preset3″ button_text_shadow_blur_strength=”0.73em” button_text_shadow_color=”rgba(0,0,0,0.78)” locked=”off” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjY2MCJ9fQ==@” button_text=”Eat” module_id=”punto_informativo_button” _builder_version=”4.16″ _dynamic_attributes=”button_url” _module_preset=”default” custom_button=”on” button_bg_image=”https:\/\/www.materawelcome.it\/wp-content\/uploads\/2021\/06\/pexels-jorge-zapata-1398688.jpg” button_border_width=”0px” button_border_radius=”0px” button_font=”|700|||||||” background_layout=”dark” custom_padding=”71px|144px|71px|144px|true|true” custom_padding_tablet=”71px|291px|71px|291px|true|true” custom_padding_phone=”71px|143px|71px|143px|true|true” custom_padding_last_edited=”on|phone” button_text_shadow_style=”preset3″ button_text_shadow_blur_strength=”0.73em” button_text_shadow_color=”rgba(0,0,0,0.78)” locked=”off” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjY2NyJ9fQ==@” button_text=”Drink” module_id=”punto_informativo_button” _builder_version=”4.16″ _dynamic_attributes=”button_url” _module_preset=”default” custom_button=”on” button_bg_image=”https:\/\/www.materawelcome.it\/wp-content\/uploads\/2021\/06\/pexels-ahmad-syahrir-605408-1.jpg” button_border_width=”0px” button_border_radius=”0px” button_font=”|700|||||||” background_layout=”dark” custom_padding=”71px|134px|71px|134px|true|true” custom_padding_tablet=”|281px||281px|true|true” custom_padding_phone=”71px|133px|71px|133px|true|true” custom_padding_last_edited=”on|phone” button_text_shadow_style=”preset3″ button_text_shadow_blur_strength=”0.73em” button_text_shadow_color=”rgba(0,0,0,0.78)” locked=”off” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_fullwidth_image src=”https:\/\/www.materawelcome.it\/wp-content\/uploads\/2021\/08\/banner_segnalaunabuso.png” title_text=”banner_segnalaunabuso_eng” url=”https:\/\/www.materawelcome.it\/it\/segnala-un-abuso\/” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_fullwidth_image][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

A stunning city where the magic of the Murgia plateau melds with the ancient Sassi districts while bursting with the colours of the stately buildings of the Piano which intermingle with the newer part of city. A harmonious blend that has made Matera an icon of history and style as part of a project to […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":27,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-11555","page","type-page","status-publish","hentry"],"yoast_head":"\nWhy Matera - Matera Welcome<\/title>\n<meta name=\"description\" content=\"Matera Welcome - the institutional tourism portal of the municipality of Matera\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.materawelcome.it\/it\/perche-matera\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Matera - Matera Welcome\" \/>\n<meta property=\"og:description\" content=\"Matera Welcome - the institutional tourism portal of the municipality of Matera\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.materawelcome.it\/it\/perche-matera\/\" \/>\n<meta property=\"og:site_name\" content=\"MateraWelcome\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Materawelcome\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-28T15:20:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.materawelcome.it\/wp-content\/uploads\/2021\/06\/matera_welcome_favicon.png\" \/>\n\t<meta property=\"og:image:width\" content=\"512\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.materawelcome.it\\\/en\\\/perche-matera\\\/\",\"url\":\"https:\\\/\\\/www.materawelcome.it\\\/it\\\/perche-matera\\\/\",\"name\":\"Why Matera - Matera Welcome\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.materawelcome.it\\\/en\\\/#website\"},\"datePublished\":\"2021-06-04T15:35:10+00:00\",\"dateModified\":\"2023-04-28T15:20:10+00:00\",\"description\":\"Matera Welcome - the institutional tourism portal of the municipality of Matera\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.materawelcome.it\\\/it\\\/perche-matera\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.materawelcome.it\\\/it\\\/perche-matera\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.materawelcome.it\\\/it\\\/perche-matera\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.materawelcome.it\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Matera\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.materawelcome.it\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.materawelcome.it\\\/en\\\/\",\"name\":\"Matera Welcome\",\"description\":\"Il portale turistico istituzionale del Comune di Matera\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.materawelcome.it\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.materawelcome.it\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.materawelcome.it\\\/en\\\/#organization\",\"name\":\"Matera Welcome - Il portale turistico istituzionale del Comune di Matera\",\"url\":\"https:\\\/\\\/www.materawelcome.it\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.materawelcome.it\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.materawelcome.it\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/matera_welcome_gray.png\",\"contentUrl\":\"https:\\\/\\\/www.materawelcome.it\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/matera_welcome_gray.png\",\"width\":356,\"height\":111,\"caption\":\"Matera Welcome - Il portale turistico istituzionale del Comune di Matera\"},\"image\":{\"@id\":\"https:\\\/\\\/www.materawelcome.it\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Materawelcome\"],\"description\":\"Comune di Matera\",\"email\":\"info@materawelcome.it\",\"legalName\":\"Comune di Matera\",\"vatID\":\"IT00313580771\",\"taxID\":\"80002870774\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Why Matera - Matera Welcome","description":"Matera Welcome - the institutional tourism portal of the municipality of Matera","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.materawelcome.it\/it\/perche-matera\/","og_locale":"en_US","og_type":"article","og_title":"Why Matera - Matera Welcome","og_description":"Matera Welcome - the institutional tourism portal of the municipality of Matera","og_url":"https:\/\/www.materawelcome.it\/it\/perche-matera\/","og_site_name":"MateraWelcome","article_publisher":"https:\/\/www.facebook.com\/Materawelcome","article_modified_time":"2023-04-28T15:20:10+00:00","og_image":[{"width":512,"height":512,"url":"https:\/\/www.materawelcome.it\/wp-content\/uploads\/2021\/06\/matera_welcome_favicon.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.materawelcome.it\/en\/perche-matera\/","url":"https:\/\/www.materawelcome.it\/it\/perche-matera\/","name":"Why Matera - Matera Welcome","isPartOf":{"@id":"https:\/\/www.materawelcome.it\/en\/#website"},"datePublished":"2021-06-04T15:35:10+00:00","dateModified":"2023-04-28T15:20:10+00:00","description":"Matera Welcome - the institutional tourism portal of the municipality of Matera","breadcrumb":{"@id":"https:\/\/www.materawelcome.it\/it\/perche-matera\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.materawelcome.it\/it\/perche-matera\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.materawelcome.it\/it\/perche-matera\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.materawelcome.it\/en\/"},{"@type":"ListItem","position":2,"name":"Why Matera"}]},{"@type":"WebSite","@id":"https:\/\/www.materawelcome.it\/en\/#website","url":"https:\/\/www.materawelcome.it\/en\/","name":"Matera Welcome","description":"Il portale turistico istituzionale del Comune di Matera","publisher":{"@id":"https:\/\/www.materawelcome.it\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.materawelcome.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.materawelcome.it\/en\/#organization","name":"Matera Welcome - Il portale turistico istituzionale del Comune di Matera","url":"https:\/\/www.materawelcome.it\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.materawelcome.it\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.materawelcome.it\/wp-content\/uploads\/2021\/06\/matera_welcome_gray.png","contentUrl":"https:\/\/www.materawelcome.it\/wp-content\/uploads\/2021\/06\/matera_welcome_gray.png","width":356,"height":111,"caption":"Matera Welcome - Il portale turistico istituzionale del Comune di Matera"},"image":{"@id":"https:\/\/www.materawelcome.it\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Materawelcome"],"description":"Comune di Matera","email":"info@materawelcome.it","legalName":"Comune di Matera","vatID":"IT00313580771","taxID":"80002870774"}]}},"_links":{"self":[{"href":"https:\/\/www.materawelcome.it\/en\/wp-json\/wp\/v2\/pages\/11555","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.materawelcome.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.materawelcome.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.materawelcome.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.materawelcome.it\/en\/wp-json\/wp\/v2\/comments?post=11555"}],"version-history":[{"count":42,"href":"https:\/\/www.materawelcome.it\/en\/wp-json\/wp\/v2\/pages\/11555\/revisions"}],"predecessor-version":[{"id":31612,"href":"https:\/\/www.materawelcome.it\/en\/wp-json\/wp\/v2\/pages\/11555\/revisions\/31612"}],"wp:attachment":[{"href":"https:\/\/www.materawelcome.it\/en\/wp-json\/wp\/v2\/media?parent=11555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}