As part of the Matera 2025 Tourism Forum, an international press tour is being launched thanks to the collaboration between APT Basilicata, ENIT France, AssoRistoratori Matera, and Consorzio Albergatori Matera (CAM). The main tourism promotion institutions are sharing a narrative of the city aimed at a qualified European audience.
From November 26 to 30, three French journalists — Florence Dyan (Guide Michelin Italia del Sud), Stéphanie Gatignol (Historia), and Sylvain Grandadam (Voyage de Luxe) — will experience an itinerary that includes Matera’s most iconic sites: the Sassi, the cave dwellings, the rock churches, and the Murgia Park. They will also discover local food and wine specialties, including Matera bread, and enjoy a series of tastings of typical products and artisan experiences.
The international press coverage, supported by six Italian journalists, will promote the city of Matera as an authentic and sustainable destination, encouraging the creation of new tourist circuits between Basilicata and France.